Program Highlights:

What You Need to Know About Our Business Administration — Management & Marketing ASB Degree

Become a competent leader and indispensable asset in the business world by gaining the skills you need in leadership, entrepreneurship, communication, marketing, and more. Every company is in need of individuals who know the ins and outs of management and marketing, from creating effective advertising and social media campaigns to selling and purchasing principles to the latest software platforms. At South Hills School of Business & Technology, we can prepare you for a career in the marketing and communications fields in just two short years with our Associate in Specialized Business Degree in Business Administration — Management & Marketing (BAMM).

We combine classroom learning and theories with practical application and real-world examples in order to teach you how to plan, organize, direct, and control the resources at your disposal. 

Our experienced instructors cover topics like:

• Creating management plans to support strategic, tactical, and operational goals
• Collecting marketing data using surveys and focus groups and analyzing it to find non-obvious patterns
• Creating advertising and promotional materials and preparing media plans
• Demonstrate basic selling techniques through role plays and the utilization of sales proposal materials
• Creating effective marketing plans using the 4 P’s — product, place, price, and promotion — to reach a target market
• Using social media platforms to promote/market internationally and applying SEO, SEM, and analytics to understand reach and engagement principles
• Creating business plans and preparing income statements and balance sheets

Internship:

Your education will include a 12-week internship where you will get the opportunity to put what you’ve learned from our talented faculty to work in real-world settings. Previous management and marketing internship locations have included:

Graduates of our BAMM Associate in Specialized Business Degree can apply for a wide range of different positions in a number of fields, which gives you a lot of flexibility and potential to build on in your career. And many of our entrepreneurial graduates have used their capstone business plan project as a foundation for their own business venture.