Academics

BUSINESS ADMINISTRATION MANAGEMENT & MARKETING COURSE DESCRIPTIONS
ASB 2-year Degree Program
Program Description & Job Opportunities
Course Listings
Course Descriptions


AC101 ACCOUNTING I (3.0 credits/60 clock hours)
The purpose of this course is to acquaint the student with the relationships between accounting and business and to define basic accounting terminology. Accounting is introduced as the financial language of a business and the need for following accepted accounting principles so that a business financial position can be appropriately evaluated. The course introduces the student to the double-entry system, journals, ledgers, trial balances, worksheets, preparation of the income statement, statement of owners equity, and balance sheet, adjusting, closing, and reversing entries, accounting for merchandising operations, classified financial statement formats, and ratio analysis. The sole proprietorship business entity is used throughout this course as it pertains to service-oriented and merchandising operations. Prerequisite: None.

AC112 ACCOUNTING II FOR NON-MAJORS (3.0 Credits/60 clock hours)
This course further expands on the principles and procedures taught in Accounting I. The course provides additional studies of the accounting for selected topics such as short-term investments, receivables, inventory, short-term liabilities, and long-term assets. The emphasis will be on the analysis of transactions affecting these accounts and how they affect the financial performance and position of the business. In addition, the use of special purpose journals and computerized accounting systems will be discussed. Students will be exposed to a software package used for small businesses. The recording of transactions and preparation of financial statements from this software will be completed. Prerequisites: Accounting I (minimum grade of C-) and if Mathematics or Business Math I have not previously been completed, one of them must be taken concurrently with this course. This course may not be used as a fulfillment of the prerequisites for Accounting III.

WP205 ADVANCED WORD PROCESSING (3.0 credits/60 clock hours)
This course is designed to further the students knowledge of the current version of Microsoft Office, Microsoft Word, and Microsoft Windows. Students learn advanced features such as macros, electronic forms, and document collaboration. The course includes integrating Word and Excel. Prerequisite: Word Processing.

MK215 ADVERTISING & PUBLIC RELATIONS (3.0 credits/60 clock hours)
This course is designed to cover two areas. Advertising will concentrate on two segments: (1) the technique and strategy of creating and writing advertisements and (2) an exploration of the advertising media available. Public relations, as related to an organizations image and its relationship to advertising, will be discussed. Upon completion the students will have a basic understanding of where and how advertising and public relations fit into our marketing, economic, and political lives. Prerequisite: Marketing.

GE123 ALGEBRA (3.0 credits/60 clock hours)
Algebra is designed to cover basic mathematical and algebraic concepts with an emphasis on logical thinking skills. The topics that will be covered are review of decimals and fractions, basic definitions, operations with signed numbers, order of operations, simplifying algebraic expressions, evaluating algebraic expressions, manipulating and solving equations, exponents, different base systems, operations with polynominals, ratios and proportions, percentages, and word problems. This course forms the foundation for future courses in algebra, computer programming, electronics, accounting, statistics and software applications courses. Prerequisite: None.

MG601 BUSINESS ADMINISTRATION MANAGEMENT & MARKETING INTERNSHIP (8.0 credits/336 clock hours)
The student will work in a professional atmosphere in either the area of management or marketing under the supervision of a professional to fulfill the requirements of the internship. The experience will provide the student with an opportunity to observe the interaction of personnel within a business environment. Prerequisite: A student enters into an internship only upon completion of all course work. No student may begin an internship until he/she has successfully completed all major courses through the sixth term with a grade of C or better.

LE115 BUSINESS LAW (2.0 credits/36 clock hours)
Provides the student with a basic understanding of the principles of law and its application to business. The student is introduced to the definition of law, why and how government regulates business, and the aspects of contracts and their relationship of law. Review of legal principles in the areas of business, contracts, and individual rights in business are discussed. Discussion will revolve around how business and law work and how law benefits the business organization and the consumer. Prerequisite: None

GE143 BUSINESS MATHEMATICS (3.0 credits/60 clock hours)
This course is designed to refresh the students knowledge of math fundamentals and to apply these fundamentals in business and everyday life. The following concepts will be covered: review of percents, simple and compound interest, inventory, depreciation, payroll, cash and trade discounts, markup and markdown, banking, and related areas. Prerequisite: Algebra.

MG205 BUSINESS PLAN (4.0 credits/84 clock hours)
This is the capstone course for the Business Administration Management & Marketing program and gives students an opportunity to test their knowledge and skills. The students utilize management and marketing concepts and theories as they start their own small business and set organizational goals. A comprehensive business plan is written and formally presented. The plan includes a presentation of financial forecasts derived from accounting projections that could be used to open and operate the business for the first few years. Advertising and promotional campaigns are also included. This plan is a quantitative as well as a qualitative analysis. Prerequisites: Management I and II, Marketing, Small Business Management, Market Research & Statistics, Advertising & Public Relations, Managerial Accounting, Accounting I, and Accounting II.

CD211 CAREER PREPARATION (2.0 credits/30 clock hours)
This course supplements the on-the-job training of the internship. Individuals from the business community present material that enhances class work and the internship experience. The purpose is to help students become more professional, more self-confident, and, ultimately, more successful. Among areas covered are professional image building, ethics, sexual harassment, financial management, and health management for men and women. Sessions are held for two hours one day a week to allow time for the presentations. Prerequisite: As per the internship policy.

CP114 COMPUTER FUNDAMENTALS (3.0 credits/60 clock hours)
This course in operating systems is designed to introduce students to the terminology and concepts that are required for computer literacy and for future computer related courses. Topics to be covered include hardware, software, DOS, Microsoft Windows, and a brief history of computers. Prerequisite: None.

CP206 COMPUTER PRESENTATIONS (2.0 credits/48 clock hours)
The course will use a problem-solving approach to teach the use of the computer for presentation purposes. The student will be able to create a business-oriented presentation, document the presentation, and deliver the presentation to an audience. The student will be introduced to the concept of integrating spreadsheets, word processing and graphics with the presentation software program. Prerequisite: Computer Fundamentals or Introduction to Computing(Accelerated) and Word Processing.

MG195 CUSTOMER RELATIONS (2.0 credits/36 clock hours)
Principles of customer service and customer service techniques will be presented. Emphasis will be placed on communication skills, problem solving, customer retention issues, and the development of customer service strategies and policies.

CP105 DATABASE (3.0 credits/60 clock hours)
This course will cover beginning and intermediate database topics. The student will learn what a database is and how it is used in business. The student will also learn how to design and build a database, tables, reports, queries and forms. General database topics such as normalization will be covered as well as features specific to Microsoft Access. Prerequisite: Computer Fundamentals or Introduction to Computing(Accelerated).

WP207 DESKTOP PUBLISHING (3.0 credits/60 clock hours)
This course teaches students to create professional printed materials such as brochures, forms, newsletters, reports, and booklets on the computer. Students will learn basic design and page layout skills and produce a variety of documents which incorporate text and graphics. Prerequisite: Word Processing.

GE101 ECONOMICS (3.0 credits/60 clock hours)
This course is designed to introduce the student to the basic fundamentals of economics and how such knowledge can help us in understanding day to day life. We will discuss the principles of supply and demand and how these principles affect price and production in a free economy as well as in other economies. We will then discuss monetary policy and fiscal policy and their effectiveness in stabilizing our economy. We will end with a discussion of the varying degrees of competition and the subsequent effects on our economy. Prerequisite: None.

EN101 ENGLISH I (3.0 credits/60 clock hours)
Students will learn the current practices of effective oral and written communication skills necessary for success in business and industry. Prerequisite: None.

GE127 ENGLISH II (3.0 credits/60 clock hours)
Students will continue studying and practicing the four bases of writing (unity, support, coherence, correctness). Students will write paragraphs, essays, summaries of short articles, continue to write in their journals, and a write a research paper. Prerequisite: English I.

GE135 ENGLISH III (3.0 credits/60 clock hours)
In order to prepare them to be successful writers of business correspondence, students will, via individual and group practice, apply the skills learned two writing effective business messages. Students are required to develop and implement a plan of action for composing memos and letters for typical business situations. Additionally, students will prepare a resume, letter of application, and a thank-you letter. Prerequisites: English I and II.

GE128 ENGLISH COMPOSITION (1.5 credits/30 clock hours)
This capstone English course consists of short writing assignments requiring different structuring principles. This course requires knowledge of paragraph and essay writing as well as mastery of English sentence skills. Prerequisites: English I, II and III

GE109 HUMAN RELATIONS (2.0 credits/36 clock hours)
This course is designed to be an in-depth study and the building of specific skills in the area of one-to-one communication. Emphasis is placed on group dynamics, conflict resolution, dealing with diversity, and social responsibility. Prerequisite: None.

MG202 INTRODUCTION TO BUSINESS (3.0 credits/60 clock hours)
This course is designed to prepare the student to interact with the business world in a knowledgeable manner whether he/she owns the business, works for the business, or just deals with the business as a customer. The course will cover areas including forms of business ownership; the process of management and empowerment; the global dimensions of business; working in teams; promotional strategy; and labor/management relations. Prerequisite: None.

GE122 INTRODUCTION TO STATISTICS (2.0 credits/48 clock hours)
This course is designed to give the student a basic knowledge of the statistics used in todays world. Although most students do not plan to become statisticians, a working knowledge of descriptive and inferential statistics is required for most entry-level positions. The following areas will be covered: collection of data, deceptive statistics, measures of central tendency, measures of dispersion, introduction to probability concepts, and an introduction to sampling concepts. Prerequisite: Algebra.

CD204 JOB SEARCH SKILLS (1.0 credit/24 clock hours)
This course instructs students in job seeking skills. Topics such as informational interviewing resume development, application completion and job interviewing will be covered. Students will identify work and personal skills, role-play mock interviews using the video camera, and start to develop a list of prospective employers for which they would like to work. Prerequisite: None.

KE101 KEYBOARDING I AND LAB (3.0 credits/60 clock hours)
This course is designed to teach the student correct keyboarding techniques and to help the student operate the letters, numbers, and symbols keys. Introduction to letters, memorandums, centering, tabulation, simple reports, word division, and business forms are stressed. This class will also provide time for students to increase their speed and accuracy through drill work and timed writings. Prerequisite: None.

MG101 MANAGEMENT I (2.0 credits/48 clock hours)
The purpose of this course is to acquaint the students with the basics of management, including basic management terminology. Concepts of management are explored from a historical and practical perspective. The four functions of managementplanning, organizing, leading, and controllingare defined. Managerial planning is examined and qualitative and quantitative planing techniques are introduced. Organizational design and structure is analyzed to determine its impact on goal attainment. Prerequisite: None.

MG102 MANAGEMENT II (2.0 credits/48 clock hours)
Management II expands on principles introduced in Management I. This course begins by examining the role of the manager as a supervisor. Techniques of motivation and human resource management are explored. Total Quality Management and the role of the manger in the control function are defined. Methods for creating control systems including inventory control, budget creation, and quality management are analyzed. Prerequisite: Management I.

AC205 MANAGERIAL ACCOUNTING (3.0 credits/60 clock hours)
Managerial Accounting is a one-term course that emphasizes the use of accounting data by internal managers of a business. The course highlights the difference between financial and managerial accounting, the need for managers to analyze cost behavior and make decisions based on this information, and the methods of preparing comprehensive budgets. Topics covered include fixed versus variable costs, contribution margin, break-even analysis, target selling price, target profits, sales forecasts, purchase budgets, cash budgets, and budgeted income statements and balance sheets. Prerequisites: Accounting II or Accounting II for Non-Majors and Mathematics.

MK212 MARKET RESEARCH & STATISTICS (3.0 credits/60 clock hours)
A project approach to marketing research will be presented. Actual hands-on experience in the area of collecting, analyzing and using marketing data will be stressed along with information on the uses of marketing research. Descriptive and inferential statistics as they apply to marketing research and the business world will be explored. Emphasis will be placed on studying measures of central tendency, measures of variability, probability, and sampling. Prerequisite: Marketing and Algebra.

MK101 MARKETING (3.0 credits/60 clock hours)
An introduction to the principles of marketing. Through readings, case studies and lecture, the student will become familiar with consumer behavior as well as the 4 Ps (price, promotion, place and product). The marketing of services and non-business situations will also be discussed. Prerequisite: None.

PD119 PERSONAL DEVELOPMENT (1.0 credit/24 clock hours)
This course is designed to explore the fundamental building blocks to a student's success in school and ultimate success in the workplace. The focus is on building success through goal setting, motivation, personal responsibility, self-discovery, and change. Prerequisite: None.

CD212 PROFESSIONAL DEVELOPMENT (2.0 credits/30 clock hours)
This course is taken concurrently with the internship. The faculty advisor and the student discuss the students progress at the internship site in a group setting and, for specific problems and successes, individually. Weekly reports are submitted and the experiences of the week are reviewed. In addition, classroom instruction may be given to address areas where the interns, faculty, or site supervisors feel additional work is needed. Field trips to explore different business environments and/or to expand knowledge about the area of study may be taken. Prerequisite: Taken concurrently with the internship.

MG207 REAL ESTATE FUNDAMENTALS (2.0 credits/36 clock hours)
Real Estate Fundamentals is designed to familiarize students with the laws, terminology, and principles governing real estate. The definitions of land, real property and real estate are the basis from which the course is built. The concept of title as well as the transfer of property and rights therein will be discussed. An introduction to real estate financing, including mortgage law, documentation, foreclosure and the primary and secondary markets will be discussed. Prerequisite: None.

MG210 REAL ESTATE PRACTICE (3.0 credits/60 clock hours)
Where Real Estate Fundamentals was a theoretical course focusing on the ownership rights and legalities of real property, Real Estate Practice emphasizes the practicalities of the real estate business. Subjects that will be covered in detail are the following: specialization within the real estate business including brokerage and sales, property management, investment and appraisal, real estate finance, and closing of the real estate transaction. Title records, fair housing laws, and the Pennsylvania Real Estate Licensing and Registration Act will be examined. Prerequisite: Real Estate Fundamentals.

MK191 RETAILING (3.0 credits/60 clock hours)
This course examines the different aspects of working in a retail store. Duties such as merchandising inventory control, pricing, buying, store operations, display, and store management will be stressed. Field trips and retailing-oriented speakers will be used to give the student a true picture of the world of retailing. Prerequisite: None.

MK190 SELLING (2.0 credits/36 clock hours)
Principles of personal and non-personal selling and selling techniques will be presented. Attention will be focused on the fact that personal selling is a key element of a firms promotional strategy. Particular emphasis will be placed on building person-to-person relationships; how and why customers buy; and the role of salespeople as advisors, consultants, and partners to the buyer. Traditional topics such as prospecting, the sales presentation, negotiating resistance, and closing a sale will also be examined. Prerequisite: Marketing.

MG223 SMALL BUSINESS MANAGEMENT (2.0 credits/36 clock hours)
This course will present students with the fundamental principles of starting and maintaining a small business of their own. Retail, manufacturing, and service businesses will be examined. Emphasis will be placed on financing and marketing the business, developing and adopting store and personnel policies, and understanding business risks, organization structure and legalities. Prerequisites: Management I and II, Marketing, and Accounting I and II.

GE224 SPEECH (1.0 credit/24 clock hours)
This introductory course offers fundamentals in communication with emphasis on improving speaking and listening skills. This course will familiarize students with formal speech preparation, presentation skills, and nonverbal communication. Prerequisite: None.

CP104 SPREADSHEETS (3.0 credits/60 clock hours)
This course uses a problem-solving approach to teach spreadsheet functions. The student will be introduced to beginning and intermediate level spreadsheet functions that will be used for creating, manipulating and enhancing a worksheet, for creating graphics based on the worksheet, enhancing a worksheet, integrating worksheets, and graphics. Prerequisite: Computer Fundamentals or Introduction to Computing(Accelerated).

CP233 WEB SITE DESIGN (3.0 credits/60 clock hours)
This course introduces Web site design using Macromedia Dreamweaver and Web graphics editing using Macromedia Fireworks. Students will learn the basic techniques of creating Web sites using Dreamweaver as well as using HTML programming code. Various methods of site design will be covered. The course will then cover intermediate and advanced Web design features, enabling students to create more dynamic, interactive and commercially viable Web pages. Students will also learn to create and edit graphs, images and animation for the Web using Fireworks. Prerequisite: Computer Fundamentals or Introduction to Computing(Accelerated).

WP202 WORD PROCESSING (3.0 credits/60 clock hours)
This course is designed to provide students with the basic understanding of word processing keyboarding applications, concepts, and terminology. The purpose of the course is to develop an ability to use the current version of Microsoft Word for both professional use (simple business correspondence) and for personal use (report writing). Prerequisite: Keyboarding I & Lab or exemption.