Business Administration: Management & Marketing
Two Year ASB Degree Program
Increasingly, employers need flexible employees who can wear a variety of hats within an organization. Our program provides a thorough background in business essentials: administrative, technological, managerial, and marketing. We offer internships with local businesses and organizations that enable students to experience real-life business operations. Enroll now in this popular program!
| NOTE: Students enrolled in the Business Administration: Management & Marketing program at our Philipsburg location will begin their studies in Philipsburg and complete their studies at the State College location. |
Career Opportunities
- Sales Manager or Purchasing Agent
- Account Executive
- Sales & Marketing Specialist
- Store or Property Manager
- Human Resources Assistant
Management & Marketing students will:
- Learn to collect & analyze marketing data using market research techniques
- Create advertising and promotional materials & prepare media plans and press releases
- Learn selling and marketing principles
- Simulate the process of starting and maintaining a small business
- Gain excellent communications and interpersonal skills
- Work with major software applications
Sample of Courses
- Marketing & Selling
- Small Business Management
- Market Research & Statistics
- Advertising & Public Relations
- Management
- Accounting
Complete Course List (click to expand)
| Code | Course | Credits | Clock Hours |
| |
| First Term | | | |
| AC101 | Accounting I | 3 | 60 |
| CP101 | Introduction to Computing (Accelerated) | 1.5 | 30 |
| PD119 | Personal Development | 1 | 24 |
| MG202 | Introduction to Business | 3 | 60 |
| GE220 | Algebra | 4 | 60 |
| EN101 | English I | 3 | 60 |
| TOTAL CREDITS / CLOCK HOURS | 15.5 | 294 |
| |
| Second Term | | | |
| GE227 | English II | 4 | 60 |
| AC102 | Accounting II | 3 | 60 |
| GE147 | Business Mathematics | 4 | 60 |
| KE100 | Keyboarding Essentials | 1.5 | 30 |
| MG103 | Management I | 3 | 60 |
| TOTAL CREDITS / CLOCK HOURS | 15.5 | 270 |
| |
| Third Term | | | |
| GE235 | English III | 4 | 60 |
| MG102 | Management II | 2 | 48 |
| MK101 | Marketing | 3 | 60 |
| WP202 | Word Processing | 3 | 60 |
| MK191 | Retailing | 3 | 60 |
| TOTAL CREDITS / CLOCK HOURS | 15 | 288 |
| |
| Fourth Term | | | |
| MK201 | Advertising & Public Relations | 2.5 | 60 |
| MG223 | Small Business Management | 2 | 48 |
| CP104 | Spreadsheets | 3 | 60 |
| WP203 | Desktop Publishing I | 3 | 60 |
| GE201 | Economics | 4 | 60 |
| TOTAL CREDITS / CLOCK HOURS | 14.5 | 288 |
| |
| *Electives: | | | |
| MG207 | Real Estate Fundamentals | (2) | (36) |
| MK200 | Internet Marketing | (2) | (36) |
| |
| Fifth Term | | | |
| MK212 | Market Research & Statistics | 3 | 60 |
| CP233 | Web Site Design | 3 | 60 |
| MK192 | Selling | 2 | 48 |
| LE115 | Business Law | 2 | 36 |
| | Elective** | 2 | 36 |
| AC205 | Managerial Accounting | 3 | 60 |
| CD204 | Job Search Skills | 1 | 24 |
| TOTAL CREDITS / CLOCK HOURS | 16 | 324 |
| |
| **Electives: | | | |
| MG211 | Real Estate Practice | (2.5) | (60) |
| MG208 | Human Resource Management | (2) | (36) |
| GE236 | Introduction to Psychology | (2.5) | (36) |
| MG231 | Personal Financial Management | (2) | (36) |
| |
| Sixth Term | | | |
| MG206 | Business Plan | 3 | 84 |
| CP206 | Computer Presentations | 2 | 48 |
| MG195 | Customer Relations | 2 | 36 |
| CP105 | Database | 3 | 60 |
| GE214 | Public Speaking | 2 | 36 |
| GE239 | Analysis of English Composition | 2 | 30 |
| GE219 | Human Relations | 2.5 | 36 |
| TOTAL CREDITS / CLOCK HOURS | 16.5 | 330 |
| |
| Seventh Term | | | |
| MG601 | Business Administration:
Management & Marketing Internship | 8 | 336 |
| CD211 | Career Preparation | 2 | 30 |
| CD212 | Professional Development | 2 | 30 |
| TOTAL CREDITS / CLOCK HOURS | 12 | 396 |
|
