Business Administration: Management & Marketing
Two Year ASB Degree Program
106.5 credits / 2,244 clock hours
Increasingly, employers need flexible employees who can wear a variety of hats within an organization. Our program provides a thorough background in business essentials: administrative, technological, managerial, and marketing. We offer internships with local businesses and organizations that enable students to experience real-life business operations.
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Career Opportunities
- Sales Manager or Purchasing Agent
- Account Executive
- Sales & Marketing Specialist
- Store or Property Manager
- Human Resources Assistant
Management & Marketing students will:
- Learn to collect & analyze marketing data using market research techniques
- Create advertising and promotional materials & prepare media plans and press releases
- Learn selling and marketing principles
- Simulate the process of starting and maintaining a small business
- Gain excellent communications and interpersonal skills
- Work with major software applications
Sample of Courses
- Marketing & Selling
- Small Business Management
- Market Research & Statistics
- Advertising & Public Relations
- Management
- Accounting
Complete Course List (click to expand)
| Code | Course | Credits | Clock Hours |
| |
| First Term |
| AC101 | Accounting I | 3 | 60 |
| CP101 | Introduction to Computing (Accelerated) | 1.5 | 30 |
| PD119 | Personal Development | 1 | 24 |
| MG202 | Introduction to Business | 3 | 60 |
| GE220 | Algebra | 4 | 60 |
| EN101 | English I | 3 | 60 |
| TOTAL CREDITS / CLOCK HOURS | 15.5 | 294 |
| |
| Second Term |
| GE227 | English II | 4 | 60 |
| AC102 | Accounting II | 3 | 60 |
| GE147 | Business Mathematics | 4 | 60 |
| KE100 | Keyboarding Essentials | 1.5 | 30 |
| MG103 | Management I | 3 | 60 |
| TOTAL CREDITS / CLOCK HOURS | 15.5 | 270 |
| |
| Third Term |
| GE235 | English III | 4 | 60 |
| MG104 | Management II |
3 |
60 |
| MK101 | Marketing | 3 | 60 |
| WP202 | Word Processing | 3 | 60 |
| MK191 | Retailing | 3 | 60 |
| TOTAL CREDITS / CLOCK HOURS |
16 |
300 |
| |
| Fourth Term |
| MK201 | Advertising & Public Relations | 2.5 | 60 |
| MG223 | Small Business Management | 2 | 48 |
| CP104 | Spreadsheets | 3 | 60 |
| CP105 |
Database | 3 | 60 |
| GE201 | Economics | 4 | 60 |
| |
* Optional Elective | (2) | (36) |
| TOTAL CREDITS / CLOCK HOURS | 14.5 | 288 |
| |
| * Optional Electives (May choose one; NOT required for graduation) |
| MG207 | Real Estate Fundamentals | (2) | (36) |
| MK200 | Internet Marketing | (2) | (36) |
| |
| Fifth Term |
| MK213 | Market Research & Statistics |
2.5 | 60 |
| WP203 | Desktop Publishing I | 3 | 60 |
| GE149 | Introduction to Statistics | 3 | 48 |
| MK192 | Selling | 2 | 48 |
| |
** Elective | 2 | 36 |
| AC216 |
Managerial Accounting with Quickbooks | 3 | 60 |
| CD204 | Job Search Skills | 1 | 24 |
| TOTAL CREDITS / CLOCK HOURS |
16.5 |
336 |
| |
| ** Electives |
| MG211 | Real Estate Practice | (2.5) | (60) |
| MG208 | Human Resource Management | (2) | (36) |
| |
| Sixth Term |
| MG206 | Business Plan | 3 | 84 |
| CP206 | Computer Presentations | 2 | 48 |
| MG195 | Customer Relations | 2 | 36 |
| CP233 | Web Site Design | 3 | 60 |
| LE115 | Business Law | 2 | 36 |
| GE214 | Public Speaking | 2 | 36 |
| GE219 | Human Relations | 2.5 | 36 |
| TOTAL CREDITS / CLOCK HOURS | 16.5 |
336 |
| |
| Seventh Term |
| MG602 | Business Administration:
Management & Marketing Internship |
9 |
378 |
| MG300 |
Basic Personal Finance |
1.5 |
21 |
| CD302 | Professional Development |
1.5 |
21 |
| TOTAL CREDITS / CLOCK HOURS | 12 |
420 |
| NOTE: Students enrolled in the Business Administration: Management & Marketing program at our Philipsburg location will begin their studies in Philipsburg and complete their studies at either the State College or the Altoona location. |
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