Business Administration: Management & Marketing
Two-year Associate in Specialized Business (ASB) Degree Program
106.5 credits / 2,244 clock hours
For the future indispensable employee or business owner. Learn the business essentials from managing to marketing. Develop technological skills and a head for business. Be an intern with a local employer to experience real-life business operations.
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The Business Administration: Management & Marketing program can give you the skills needed to successfully pursue jobs in the Marcellus Shale industry. Click here for more info. |
Career Opportunities
- Sales Manager or Purchasing Agent
- Account Executive
- Sales & Marketing Specialist
- Store or Property Manager
- Human Resources Assistant
Management & Marketing students will:
- Learn to collect & analyze marketing data using market research techniques
- Create advertising and promotional materials & prepare media plans and press releases
- Learn selling and marketing principles
- Simulate the process of starting and maintaining a small business
- Gain excellent communications and interpersonal skills
- Work with major software applications
Sample of Courses
- Marketing & Selling
- Small Business Management
- Market Research & Statistics
- Advertising & Public Relations
- Management
- Accounting
Complete Course List (click to expand)
| Code | Course | Credits | Clock Hours |
| |
| FIRST TERM |
| AC104 | Accounting I | 3.5 | 60 |
| CP101 | Introduction to Computing | 1.5 | 30 |
| PD119 | Personal Development | 1.0 | 24 |
| MG203 | Introduction to Business | 3.5 | 60 |
| GE218 | Algebra | 3.0 | 60 |
| EN101 | English I | 3.0 | 60 |
| TOTAL CREDITS / CLOCK HOURS | 15.5 | 294 |
| |
| SECOND TERM | | LE115 | Business Law | 2.0 | 36 |
| GE227 | English II | 4.0 | 60 |
| AC209 | Accounting II | 3.5 | 60 |
| GE162 | Business Mathematics | 3.0 | 60 |
| KE100 | Keyboarding Essentials | 1.5 | 30 |
| MG103 | Management I | 3.0 | 60 |
| TOTAL CREDITS / CLOCK HOURS | 17.0 | 306 |
| |
| THIRD TERM |
| GE235 | English III | 4.0 | 60 |
| MG104 | Management II | 3.0 | 60 |
| MK102 | Marketing | 3.5 | 60 |
| WP202 | Word Processing | 3.0 | 60 |
| CP206 | Computer Presentations | 2.0 | 48 |
| MG196 | Customer Relations | 1.5 | 36 |
| TOTAL CREDITS / CLOCK HOURS | 17.0 | 324 |
| |
| FOURTH TERM |
| MK194 | Retailing | 3.5 | 60 |
| MK201 | Advertising & Public Relations | 2.5 | 60 |
| MG224 | Small Business Management | 2.5 | 48 |
| CP233 | Web Site Design | 3.0 | 60 |
| CP105 | Database | 3.0 | 60 |
| TOTAL CREDITS / CLOCK HOURS | 14.5 | 288 |
| |
| Elective Choices |
| MG207 | Real Estate Fundamentals | 2.0 | 36 |
| MK200 | Internet Marketing | 2.0 | 36 |
| |
| FIFTH TERM |
| MK213 | Market Research & Statistics | 2.5 | 60 |
| MK193 | Selling | 2.5 | 48 |
| GE163 | Introduction to Statistics | 2.5 | 48 |
| CD204 | Job Search Skills | 1.0 | 24 |
| AC302 | Managerial Accounting with QuickBooks | 3.5 | 60 |
| | Elective | 1.5 | 36 |
| TOTAL CREDITS / CLOCK HOURS | 13.5 | 276 |
| |
| Elective Choices |
| MG210 | Real Estate Practice | 3.0 | 60 |
| MG209 | Human Resource Management | 1.5 | 36 |
| |
| SIXTH TERM |
| MG206 | Business Plan | 3.0 | 84 |
| GE201 | Economics | 4.0 | 60 |
| CP104 | Spreadsheets | 3.0 | 60 |
| WP203 | Desktop Publishing I | 3.0 | 60 |
| GE215 | Public Speaking | 1.5 | 36 |
| GE219 | Human Relations | 2.5 | 36 |
| TOTAL CREDITS / CLOCK HOURS | 17.0 | 336 |
| |
| SEVENTH TERM |
| MG602 | BAMM Internship | 9.0 | 378 |
| MG300 | Basic Personal Finance | 1.5 | 21 |
| CD302 | Professional Development | 1.5 | 21 |
| TOTAL CREDITS / CLOCK HOURS | 12.0 | 420 |
| The program above is for students who start school in Fall or Winter 2012. |
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