Marketing Team

Misty Frederick-Ritz

Director of Marketing
State College Main Campus


Misty Frederick-Ritz joined South Hills in September 2016. She is responsible for the marketing and communications efforts for the school’s three campuses. She manages and oversees a team of professionals that are responsible for print and online advertising, social media communications, public relations, video production, the school’s website, newsletters, and more.

She is a member of the Leadership Centre County Class of 2009 and serves on the PAPSA Social Media Task Force.

She has more than 20 years of experience in marketing, organizational leadership, and project management. Before coming to South Hills, she was a Workforce Development Programs Manager for a non-profit organization and oversaw operations in multiple counties.

In her spare time, Misty is a mixed media artist and painting instructor whose artwork has been on display at Penn State’s HUB-Robeson Galleries and other locations in Central Pennsylvania, as well as in virtual exhibits.

Misty’s son, daughter, and son-in-law are graduates of South Hills.

Jodie LeMaster

Webmaster & Social Media Manager
State College Main Campus


Jodie LeMaster has been employed with South Hills since October 2008. She was hired as an IT Support Specialist and became the school’s Webmaster in 2010.

An alumna of South Hills, Jodie earned her Associate in Specialized Technology degree in Computer Information Systems (now called Information Technology), from which she graduated with highest honors in 2006. She completed her internship and was subsequently hired at Woodcraft Industries where she worked her way up in the IT department before joining the South Hills team.

Throughout her employment at South Hills, she has continued her education by taking several Graphic Arts classes. In her current role, she is responsible for the development of this website and is often called upon for graphic design projects. She is also the school's Social Media Manager.

Dan Lesher

Video Producer & Photographer
State College Main Campus


Dan Lesher is the video producer & photographer for South Hills. Working with the marketing team, he plans, shoots, and edits video and photos for both internet and TV outlets. Similarly, he researches and deploys new social media tactics for audio/visual content to maximize engagement of current, past, and potential students.

Dan is currently a student at Penn State University, where he is pursuing a degree in Information Sciences and Technology with a focus on Social Media. In his free time, Dan likes to hang out with friends and watch Netflix.

Cheyenne Hoffman

Marketing & Admissions Assistant
State College Main Campus


Cheyenne is a 2017 South Hills graduate and earned her Associate in Specialized Business degree in the Business Administration—Management & Marketing program. Prior to becoming the Marketing & Admissions Assistant at our State College campus, she worked as a marketer for a Centre County real estate brokerage.