South Hills Students Focus On Consumer Behaviors – South Hills School of Business & Technology
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South Hills Students Focus On Consumer Behaviors

Kya Gresh, and BAMM Program Coordinator/Instructor, Mike Gates

First-year Business Administration–Management & Marketing (BAMM) student, Kya Gresh, and BAMM Program Coordinator/Instructor, Mike Gates

South Hills Community News Release

STATE COLLEGE, PA – As part of a lesson in their Marketing class, first-year Business Administration–Management & Marketing (BAMM) and Information Technology (IT) students at South Hills School of Business & Technology took part in a blind taste test activity. This lesson focused on consumer behaviors and how people were drawn to specific brands.

During the taste test, each of the students was blindfolded and had to sample six different sodas to see if they could correctly guess what they were drinking. After the experiment was over, the influence brands have on consumers was apparent, as many were not able to identify the difference between all of the sodas.

During the taste test, the student tasters were asked to leave the room while the remaining students set up six cups and filled them with Pepsi, Diet Pepsi, Coke, Diet Coke, Dr. Pepper, and Ginger-Ale. Once the cups were numbered and filled, the tasters were allowed to come back into the room but had to be blindfolded. Tasters then tried each soda and tried to guess the brand of the sample. Students assumed the test would be easy when, in fact, they weren’t always able to identify the brands correctly.



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Kari Lynn Schlegel

March 4, 1992—December 15, 2016

Kari Schlegel was born in March 1992 and graduated from South Hills in September 2012.

The Kari Lynn Schlegel Memorial Gallery is named in memory of Kari Schlegel, a lifelong Bellefonte resident and 2012 graduate of the Graphic Arts program at South Hills.

Kari was often the exclamation point in any story about the Class of 2012. Her effervescent good mood, enthusiasm, and seemingly endless supply of optimism and positive spirit was infusive, lighting up the classroom.

Kari (right) is shown with her beloved sister, Mindy.

Her classmates still laugh at the memory of Kari wearing her bunny slippers on the Graphic Arts field trip to New York City. Groan-worthy puns and jokes? Kari had a volume of them. She delighted in sharing stories and photos of her four beloved cats as well as trivia and tales of Harry Potter and Disney World. She was a rare combination of innocence, maturity, trust, and hope. She was filled with a joy of life and an unconditional love for her friends, her family, her pets… and people she just met. That was Kari Schlegel.

Kari dressed as Captain Jack Sparrow for the South Hills “BooFest” Halloween party in 2012.

She loved her school, even coming back to audit several GA classes after graduating. Kari also particularly enjoyed returning to South Hills every summer to perform as part of the Music Picnic Series with the Bellefonte Community Band.

Kari died December 15, 2016, in a tragic automobile accident. It’s a loss everyone who knew her still feels. In the end, Kari truly lived her life with passion and joy, treating others as she wanted to be treated: with love, compassion, and respect.