South Hills Community News Release
ALTOONA — Business Administration–Management & Marketing (BAMM) students from South Hills School of Business & Technology’s Altoona Campus recently presented a Social Media Marketing Plan to the Blair County Planning Commission (BCPC).
Fostering the relationship between Blair County and the community as well as building awareness and keeping the community up to date on new things happening were a few of the points the students focused on when creating this plan for the Commission.
Patricia Helbig, BAMM instructor, said, “One of the main goals of the Blair County Planning Project was to understand the lifestyles of millennials. The South Hills team was comprised of all millennials, and their perspectives and authenticity really came through during the presentation.”
The first year BAMM students were given the opportunity to discuss the importance of being consistent and current on social media. They took a look at the current conditions of the Blair County Planning Commission’s presence on all social media platforms, and then analyzed the data gathered from those platforms, and put together a strategic and tactical plan to help enhance their presence as a whole.
Currently, BCPC is using Facebook®,, LinkedIn®, Instagram®,, and YouTube® in their marketing efforts. The students proposed strategies for enhancing each of these platforms to allow BCPC to raise awareness about the organization throughout the community. They also suggested creating of a monthly blog.
Helbig added, “Project-based, real-world assignments not only convince students that they need to know the material for the job but give them a sense of greater achievement throughout the learning process. We were happy to take on the task for Blair Planning and look forward to more projects in the future.”