Associate in Specialized Business Degree in Business Administration — Management & Marketing

Earn your specialized associate degree in marketing and management at our campus located in State College, Pennsylvania


Our Marketing & Management Program At-a-Glance


  • Earn your specialized associate degree in just 2 years
  • Accredited by ACCSC
  • Licensed by the PA Department of Education, Department of Private Licensed Schools

What You Need to Know About Our Business Administration — Marketing & Management ASB Degree

Become a competent leader and indispensable asset in the business world by gaining the skills you need in leadership, entrepreneurship, communication, marketing, and more. Every company is in need of individuals who know the ins and outs of marketing and management, from creating effective advertising and social media campaigns to selling and purchasing principles to the latest software platforms. At South Hills School of Business & Technology, we can prepare you for a career in the marketing and communications fields in just two short years with our Associate in Specialized Business Degree in Business Administration — Management & Marketing (BAMM).


We combine classroom learning and theories with practical application and real-world examples in order to teach you how to plan, organize, direct, and control the resources at your disposal. Our experienced instructors cover topics like:


  • Creating management plans to support strategic, tactical, and operational goals
  • Collecting marketing data using surveys and focus groups and analyzing it to find non-obvious patterns
  • Creating advertising and promotional materials and preparing media plans
  • Demonstrate basic selling techniques through role plays and the utilization of sales proposal materials
  • Creating effective marketing plans using the 4 P’s — product, place, price, and promotion — to reach a target market
  • Using social media platforms to promote/market internationally and applying SEO, SEM, and analytics to understand reach and engagement principles
  • Creating business plans and preparing income statements and balance sheets

Your education will include a 12-week internship where you will get the opportunity to put what you’ve learned from our talented faculty to work in real-world settings. Previous management and marketing internship locations have included:


  • American Income Life Arias Agencies
  • Magnum Broadcasting
  • Greenway Logistics, LLC
  • Impression whq, Inc.
  • Keller Williams Advantage Realty

Graduates of our BAMM Associate in Specialized Business Degree can apply for a wide range of different positions in a number of fields, which gives you a lot of flexibility and potential to build on in your career. And many of our entrepreneurial graduates have used their capstone business plan project as a foundation for their own business venture.

 
 

Why You Should Choose South Hills

South Hills School of Business & Technology has been in the business of helping our students gain the specialized career skills they need for over 50 years. We know that we can help you, too, as you prepare for your future career. Here are just a few reasons why:

  • Important internship and networking opportunities — Every specialized degree program we offer at South Hills includes a 12-week internship component, which gives you not only hands-on experience, but also a chance to network and connect with our partner organizations.
  • Small class sizes — It’s important to us that each of our students feels seen, both in what they need out of their education and what their goals are. It’s why we keep our class sizes small, so you can build a personal relationship with your teachers.
  • Experienced instructors and mentors — Our instructors are also experienced professionals who know what it takes to be successful in the job market. Marketing and management classes are taught by market consultants, coordinators, and skilled leaders who incorporate their experience into the curriculum.
  • Two convenient campus locations — We’ve been providing specialized skills training in Pennsylvania since 1970, starting with our campus location in State College, and expanding into Altoona in 2001.
  • Career and alumni services — South Hills is an education community, there for you from the day you enroll to graduation and for years afterward. We have a dedicated Career Services team to help ready you for finding and securing a job, as well as alumni services that can help support you as you advance in your career.
  • Financial aid and scholarships — Finances shouldn’t stand in the way of you being able to train for the career you want. South Hills offers a number of ways to help pay for your program for those who qualify. Grants, loans, and special funding for veterans are just some of the possibilities we can explore with you, and our Financial Aid team is available to help you navigate these options.
Business Administration—Management & Marketing

South Hills Students Present Social Media Marketing Plan to Blair County Planning Commission

Business Administration–Management & Marketing students from South Hills Altoona recently presented a Social Media Marketing Plan to the Blair County Planning Commission with recommendations of how Facebook®, LinkedIn®, Instagram®, YouTube®, and a blog can be used in marketing efforts to raise awareness about the organization throughout the community.
Read more...

The Outlook for Marketing and Management Jobs and Careers

The BAMM program at South Hills is designed to get you ready for entry-level marketing and management jobs, like:

  • Marketing Associate
  • Sales Manager
  • Purchasing Agent
  • Social Media Marketing Manager
  • Real Estate Agent
  • Sales & Marketing Specialist
  • Store or Property Manager
  • Entrepreneur

The areas of marketing and management are both expected to see big growth this decade, according to the Bureau of Labor Statistics. Employment in management occupations are projected to grow by 9% and add around 906,800 new jobs. Media and communications are also on the upswing, with jobs expected to grow by 14% — faster than the average.


With a specialized associate degree in management and marketing, you also lay the foundation to increase your opportunities for success. The BLS found that people who earned their associate degrees average almost 20% higher wages and had an unemployment rate two percentage points lower than those who had only a high school diploma. A specialized associate degree is also a potential jumping off point to getting your bachelor’s degree or even master’s degree later on as you advance in your career.

 

Student Internship Locations


  • American Income Life Arias Agencies
  • Magnum Broadcasting
  • Greenway Logistics, LLC
  • Impressions whq, Inc.
  • Keller Williams Advantage Realty
 

A Closer Look at Our Management and Marketing Classes

The Business Administration — Management & Marketing ASB Degree at South Hills is an on-campus program that features small class sizes and more opportunities for individualized attention.

Our BAMM curriculum consists of 132 credits that can be completed in just 2 years. It includes courses like:

  • MG116 Introduction to Business
  • GE118 Business Mathematics
  • MG117 Management I
  • MK112 Marketing
  • CP285 Computer Presentations
  • MK110 Social Media for Business
  • MK206 Advertising & Public Relations
  • WP210 Desktop Publishing I
  • MK208 Market Research & Statistics
  • MG220 Business Plan
 

Course Highlights


  • Advertising & Public Relations
  • Social Media for Business
  • Market Research & Statistics
  • Supply Chain Management
  • Human Resource Management
 

Complete Course List

Business Administration—Management & Marketing Course List

Business Administration–Management & Marketing Course List for 2020-21

TermCourse #Course NameCreditsClock Hours
First TermAC125Accounting I4.560
GE117Applied Algebra460
GE183Business English I460
MG116Introduction to Business4.560
OS103Keyboarding120
PD110Professional Development224
Totals:20284
Second TermAC223Accounting II4.560
GE184Business English II460
GE118Business Mathematics460
MG117Management I460
CP287Microsoft Excel4.560
Totals:21300
Third TermGE210Business English III3.560
CP285Computer Presentations336
MG118Management II460
MK112Marketing460
CP284Microsoft Word4.560
MK110Social Media for Business236
Totals:21312
Fourth TermMK206Advertising & Public Relations3.560
AC219Managerial Accounting with QuickBooks4.560
WP210Desktop Publishing I4.560
CD207Job Search Skills224
MG225Entrepreneurship448
MG219Supply Chain Management2.536
Totals:21288
Fifth Term**Elective2.536
CP124Fundamentals of Web Site Design4.560
GE133Introduction to Business Statistics3.548
LE100Business Law336
MK208Market Research & Statistics3.560
MK113Selling348
Totals:20288
** Electives
MG214Human Resource Management2.536
GA124Introduction to Computer Graphics (Photoshop)460
Sixth TermGE232Business Economics336
MG220Business Plan480
GE178Human Relations in the Workplace2.536
IT235Microsoft Access3.548
GE262Oral Presentation Skills2.536
Totals:15.5236
Seventh TermMG222BAMM Internship11330
MG221Basic Personal Finance221
CD106Career Preparation0.510
Totals:13.5361
BAMM PROGRAM TOTAL CREDITSBAMM PROGRAM TOTAL HOURS
132.0 Credits2,069 Clock Hours

Meet the Faculty

 
 

Program Advisory Committees

State College Main Campus
Member NameJob TitleCompany
Marshall Barto Marketing Specialist All Traffic Solutions
Erik Brown CFO Centre Daily Times
Tom Bruce Club Manager Wisecrackers Comedy Club
Katey Crean Digital Media Manager Hello Social Co.
Jessica Dolan Owner Room to Breathe Organizing Service
George McMurtry President America’s Carpet Outlet
Ron Pritchard Past President OIT
Jackie Sheader Marketing Manager Centre Area Transportation Authority
Kerry Small President, CEO Surge Business Development
Claudia Snyder Marketing Communications Support Specialist Penn State Smeal Business College Executive Program
Diana Stapleford General Manager Magnum Broadcasting
Jade Stasko Marketing Director Breon’s Inc.
Altoona Campus
Member NameJob TitleCompany
Raymond E. Kline Director of Marketing & Public Relations Hancock Group
Linda Stotler VP Communications/Marketing Blair County Chamber of Commerce
Melanie Shildt Executive Director United Way of Blair County
Joseph Harteis Business Development Specialist Blair County Convention Center
Ben Smith Project Manager Contract Hardware and Supply Inc.
David Derr Recruiting Manager Smith Transport
Jennifer Fleck Marketing and Membership Manager Explore Altoona
Amy Hite Realtor Perry Wellington
Larry Sprankle General Manager Shoe Fly
Michael DePiro   DePiro Entertainment & DePiro Designs LLC
Lynette Dellinger Human Resource Director Smith Transport
Karla Moschella Vice President of Sales and Marketing Value Drug
Robin Hockey General Manager Eat-n-Park

Ready to enroll in the Business Administration—Management & Marketing program at South Hills?

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