Business Administration Marketing Degree | South Hills School

Business Administration—Management & Marketing

Two-Year Associate in Specialized Business (ASB) Degree Program
Available at the State College and Altoona Campuses

Become a Competent Leader in Business Marketing and Management

South Hills School of Business & Technology’s Business Administration–Management & Marketing program (BAMM) will provide you with the tools and abilities to become an indispensable asset to a company, as well as leadership and entrepreneurial skills you need to start your own business – in just two years of study.


As a BAMM student, you’ll learn marketing and communication skills, how to create effective advertising and social media campaigns, develop web sites, study selling and purchasing principles, and receive hands-on training on the latest software platforms. Our two-year Associate in Specialized Business (ASB) Degree Program will ready you for career options including:

Business Administration—Management & Marketing

South Hills Students Present Social Media Marketing Plan to Blair County Planning Commission

Business Administration–Management & Marketing students from South Hills Altoona recently presented a Social Media Marketing Plan to the Blair County Planning Commission with recommendations of how Facebook®, LinkedIn®, Instagram®, YouTube®, and a blog can be used in marketing efforts to raise awareness about the organization throughout the community.

Why South Hills?


Student Internship Locations

  • American Income Life Arias Agencies
  • Magnum Broadcasting
  • Greenway Logistics, LLC
  • Impressions whq, Inc.
  • Keller Williams Advantage Realty

A Comprehensive Curriculum

Our educational training program including attention to theory, practice, and application helps students develop the knowledge, skills, and attributes to perform marketing and management functions within an organization. The program prepares students to:

  • Create management plans to support strategic, tactical, and operational goals
  • Collect marketing data using surveys and focus groups and analyze cross tabulations to find non-obvious patterns
  • Create a website (blog), use social media platforms to promote/market internationally and apply SEO, SEM, and analytics to understand reach and engagement principles
  • Prepare advertising and promotional materials and create media plans
  • Demonstrate basic selling techniques through role plays and the utilization of sales proposal materials
  • Create marketing plans to reach a target market
  • Develop a business plan for a fictitious business
  • Prepare income statements and balance sheets

Course Highlights

  • Advertising & Public Relations
  • Social Media for Business
  • Market Research & Statistics
  • Supply Chain Management
  • Human Resource Management

Complete Course List

Business Administration—Management & Marketing Course List

Business Administration–Management & Marketing Course List for 2020-21

TermCourse #Course NameCreditsClock Hours
First TermAC125Accounting I4.560
GE117Applied Algebra460
GE183Business English I460
MG116Introduction to Business4.560
PD110Professional Development224
Second TermAC223Accounting II4.560
GE184Business English II460
GE118Business Mathematics460
MG117Management I460
CP287Microsoft Excel4.560
Third TermGE210Business English III3.560
CP285Computer Presentations336
MG118Management II460
CP284Microsoft Word4.560
MK110Social Media for Business236
Fourth TermMK206Advertising & Public Relations3.560
AC219Managerial Accounting with QuickBooks4.560
WP210Desktop Publishing I4.560
CD207Job Search Skills224
MG219Supply Chain Management2.536
Fifth Term**Elective2.536
CP124Fundamentals of Web Site Design4.560
GE133Introduction to Business Statistics3.548
LE100Business Law336
MK208Market Research & Statistics3.560
** Electives
MG214Human Resource Management2.536
GA124Introduction to Computer Graphics (Photoshop)460
Sixth TermGE232Business Economics336
MG220Business Plan480
GE178Human Relations in the Workplace2.536
IT235Microsoft Access3.548
GE262Oral Presentation Skills2.536
Seventh TermMG222BAMM Internship11330
MG221Basic Personal Finance221
CD106Career Preparation0.510
132.0 Credits2,069 Clock Hours

Meet the Faculty


Program Advisory Committees

State College Main Campus
Member NameJob TitleCompany
Marshall Barto Marketing Specialist All Traffic Solutions
Erik Brown CFO Centre Daily Times
Tom Bruce Club Manager Wisecrackers Comedy Club
Katey Crean Digital Media Manager Hello Social Co.
Jessica Dolan Owner Room to Breathe Organizing Service
George McMurtry President America’s Carpet Outlet
Ron Pritchard Past President OIT
Jackie Sheader Marketing Manager Centre Area Transportation Authority
Kerry Small President, CEO Surge Business Development
Claudia Snyder Marketing Communications Support Specialist Penn State Smeal Business College Executive Program
Diana Stapleford General Manager Magnum Broadcasting
Jade Stasko Marketing Director Breon’s Inc.
Altoona Campus
Member NameJob TitleCompany
Raymond E. Kline Director of Marketing & Public Relations Hancock Group
Linda Stotler VP Communications/Marketing Blair County Chamber of Commerce
Melanie Shildt Executive Director United Way of Blair County
Joseph Harteis Business Development Specialist Blair County Convention Center
Ben Smith Project Manager Contract Hardware and Supply Inc.
David Derr Recruiting Manager Smith Transport
Jennifer Fleck Marketing and Membership Manager Explore Altoona
Amy Hite Realtor Perry Wellington
Larry Sprankle General Manager Shoe Fly
Michael DePiro   DePiro Entertainment & DePiro Designs LLC
Lynette Dellinger Human Resource Director Smith Transport
Karla Moschella Vice President of Sales and Marketing Value Drug
Robin Hockey General Manager Eat-n-Park

BAMM Program, Student, & Alumni News

South Hills Students Place At PBL National Leadership Conference

Members of South Hills School of Business & Technology’s Phi Beta Lambda (PBL) Club are celebrating after successful performances at the 2019 PBL National Leadership Conference in San Antonio, Texas. Three students placed in the competitions and brought home awards.
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South Hills School Of Business & Technology Holds Spring Commencement Ceremony

South Hills School of Business & Technology held its 49th annual commencement ceremony for the graduating class of June 2019 at The Penn Stater Hotel and Conference Center on Thursday, June 20, 2019.
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South Hills Students Focus On Consumer Behaviors

First-year Business Administration–Management & Marketing and Information Technology students at South Hills School of Business & Technology's Main Campus in State College recently participated in a taste-test experiment as a case study on consumer behaviors and how people are drawn to specific brands.
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South Hills Students Tour Lewistown Paper Company

Students of the Business Administration–Management & Marketing specialized associate degree program at South HIlls School of Business & Technology's Lewistown Campus traveled to the Lewistown Paper Company in Burnham for an academic field trip.
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South Hills Students Tour Corvette America

Business Administration–Management & Marketing students from South Hills School of Business & Technology's Lewistown Campus recently took an academic field trip to tour the Corvette America facilities in Reedsville, PA.
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South Hills Relies on Local Employers for Help to Prepare Its Students for the Workforce

As part of the effort to keep the curriculum current, each Specialized Associate Degree program at South Hills School of Business & Technology's three campuses has a Program Advisory Committee comprised of local industry professionals. This diverse group of employers, internship site supervisors, and South Hills alumni get together twice yearly to provide feedback and ideas for improvement to the program's learning resources, equipment, facilities, and objectives.
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Alumni Stories – Katie Dotterer-Pyle

Katie Dotterer-Pyle, a member of the Business Administration–Management & Marketing Class of 2006, shares some of the most valuable things she learned at South Hills and offers her advice to people who are comparing two- and four-year schools.
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South Hills Students Prepare For A Successful Job Search

As part of the curriculum for each of its specialized associate degree programs, students at South Hills School of Business & Technology must take a Job Search Skills course to ensure they learn how to craft résumés and cover letters, polish their interviewing skills, and utilize the latest job-seeking methods.
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South Hills Students Speak With Local Business Owners

Students of the Business Administration–Management & Marketing program at South Hills School of Business & Technology’s Lewistown Campus recently visited Lewistown Printworks for a tour and a chance to ask real-life small business owners a wide array of questions that may not be found in a textbook.
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South Hills Utilizes Local Experts to Prepare Students for the Workplace

To keep the curriculums for its 11 specialized associate degree programs current and relevant to the community's workforce needs, South Hills School of Business & Technology relies on input from Program Advisory Committees that are comprised of local employers, internship site supervisors, and South Hills alumni.
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Ready to enroll in the Business Administration—Management & Marketing program at South Hills?

Financial aid is available to those who qualify. Submit our no-fee application today!

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